| About us |
| What we do |
| Our work |
| Dukes House 4 High Street Newburn Newcastle Upon Tyne NE15 8LN t: 0191 264 2371 f: 0191 264 7657 enquiries: info@exclaimadvertising.co.uk |
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Sage Gateshead
- media planning and buying
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We research the audiences, plan strategies and buy all this iconic venue's media. Since its launch the Sage has followed a one size fits all approach to media and audiences. This resulted in an elitest classical music misconception. We realised that it was time to stop selling the venue and start focusing on what was going on inside! People visit the Sage for music, our strategy is to identify genre by audience and plan the media appropriately. So the younger more vibrant audience gets the message about their music at the Sage through younger, more vibrant media! |
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